Abusive and Corrupt Leadership in Animal Farm Essay

Leadership in Animal Farm is presented as a power over those not possessing qualities of a leader, that when abused can be catastrophic for the corrupt leader’s community. A leader can help their followers reach goals and accomplish tasks that could never be achieved without their guidance. However, many leaders do not want to help their followers, merely use them to further their own goals and desires. These corrupt leaders are the focus of George Orwell’s novel, which demonstrates the effect a corrupt leader has on the people they control, and the situation in which they are placed. The novel displays leadership in its worst form, highlighting the corruption of those with power, the deception of followers without power, and the†¦show more content†¦Some leaders shown manipulate the animal’s minds to thoughts more favourable, keeping them distracted from the problems they face, and less likely to rebel against their leaders. A large portion of this mani pulation comes from Squealer, who with phrases such as â€Å"Surely none of you want to see Jones back?†(Pg60) associates any thoughts of defiance with horrible consequences that can be prevented if the leaders are allowed free reign. This manipulation of thought eventually stifles the animal’s ability to think for themselves, allowing the leaders to take complete control of every aspect of the farm with little or no resistance. Some forms of leadership however, do not stand out as much, and are not even associated with power. In the novel, different types of leaders use their power in different ways, and to achieve different goals, and it is shown that if a good leader uses his power for the benefit of others, life can be vastly improved. A good leader can be determined as one who would inspire others to act in order to improve their lives. Snowball is an example of this, motivating the animals through heartfelt speeches and hard work to improve life on their farm. During the debate over the construction of the windmill, the statement â€Å"Until now the animals had been about equally divided in their sympathies, but in a moment Snowball’s eloquence had carried them away.†(Pg47) shows Snowball using his power and influence over the animals in anShow MoreRelatedBased on the Russian Revolution, Animal Farm by George Orwell672 Words   |  3 Pageshideous and cruel. In the novel Animal Farm by George Orwell, we see a terrible dictatorship based on the Russian Revolution. The pigs on Animal Farm instantly became the leaders of the farm. â€Å"The pigs did not actually work, but directed the others with their superior knowledge it was natural to assume their leadership (Orwell 19). After Jones leaves, the animals work together trying to make the farm a better place for animals. Shortly after the overthrow of the farm the pigs start learning how toRead MoreEssay Power and Corruption in Macbeth by William Shakespeare3354 Words   |  14 Pagesbut contain a theme of human nature that is to be learned from the story. Works of fiction throughout history depict how power corrupts by alluding to real events such as the corruption of Rome, The madness of a king and queen, School boys during World War Two, and the spread of socialism in Russia. In William Shakespeare’s play Julius Caesar, power tempts and corrupts Caesar’s closest friends to betray him and lose themselves in the process. Shakespeare was an English playwright during the renaissanceRead MoreCountry Risk Analysis of Nigeria8877 Words   |  36 Pageslimestone, lead, zinc, arable land. Exports: $61.81 billion f.o.b. (2007 est.): petroleum and petroleum products 95%, cocoa, rubber. Imports: $30.35 billion f.o.b. (2007 est.): machinery, chemicals, transport equipment, manufactured goods, food and live animals. 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On a more cross-cultural and behavioral level, we have incorporated additional findings of the comprehensive GLOBE study on crosscultural leadership. A continuing and relevant end-of-chapter feature in this edition is the â€Å"Internet Exercise.† The purpose of each exercise is to encourage students to use the Internet to find information from the websites of prominent MNCs to answer relevant questionsRead MoreBrand Case Studies.Docx23428 Words   |  94 Pages| What Microsoft is to software, Intel is to hardware: a marketing and technology monster that is seemingly unstoppable. - A Houston Chronicle News Article, in 1997. ------------------------------------------------- Dancing its Way Towards Leadership What could a computer hardware company manufacturing microprocessors possibly have in common with disco dancing? A lot, if one goes by an advertisement campaign released by the world s largest microprocessor company, the California-based IntelRead MoreStephen P. Robbins Timothy A. 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Despite these endeavors, the levels of domestic and international violence within human populations and the ravages visited upon animals and the natural world by humans vastly exceeded that of any previous era in history. 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Internet Exercise Essay - 1871 Words

| Internet Exercise #3: CDM Process | | | 6/24/2013 | | | The internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the Internet on the five stages of the CDM process. What happens differently, or how does the Internet use these processes to sell more efficiently? | Internet Exercise #3: CDM Process 1. Need Recognition During this first stage, the consumer recognizes a need that can be satisfied by a purchase. What are the ways that Internet marketers are attempting to trigger consumers’ recognition of needs? * Internet marketers use browser cookies to keep track of consumers’ behavior. Browser cookie is a small piece of data sent from a website and†¦show more content†¦* Experimental sources are not as easily influenced on the internet as the consumer usually does not have the ability to experience the product firsthand as they would in a store. The possible exceptions would be in trial software that can be downloaded prior to purchase or websites that allow you to virtually â€Å"test† a product. An example of this would be the Behr paint Virtual Color Selector or Paint your Place feature, where you can upload photos of the room you want to paint and see it in the colors you selected. However, the effective implementation of experimental sources often requires sophisticated planning, designing, and technology. What impact does the information available at Edmunds have on consumers’ alternative search? * Edmunds allows the consumer to read product reviews, get price quotes, search different cars all from one site, and find the dealerships in their area that have the car they are looking for. This allows the consumer to educate themselves on the cars that are available to them and comparison shop without leaving their home. A consumer could do all of the research on their next car purchase from home, go to the nearest dealership to test drive the models they are most interested in, then use the information to either try and negotiate the best price, or they can go directly to the dealer with the lowest cost for the car they are looking for. This helpsShow MoreRelatedHOSP 310 Week 5 Internet Exercises Essay1267 Words   |  6 Pagesï » ¿Week 5 internet Exercises Chapter 11: Exercise #1 a) One of the trends that are occurring in the hotel industry is the increase in construction in certain pipelines and areas. The Spanish influenced countries of Latin America and South America are seeing the largest increase. The increased interest in the Hispanic culture by society is driving many consumers to want to escape to the sandy beaches and the tropical oasis. 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Teaching home exercises, preparing rehab programs, and explaining how to use assistive devices are the acute care therapists main jobs. On the other hand, neuro-rehab physical therapists deal with patients who have long-term injuries, such as spinal cord injuries. FinallyRead MoreThe Effects Of Ex cessive Time With Technology1474 Words   |  6 PagesNetworking†, the Pew Research Center found that half of American teenagers — defined in the study as ages 12 through 17 — send 50 or more text messages a day and that one third send more than 100 a day. Two thirds of the texters surveyed by the center’s Internet and American Life Project said they were more likely to use their cell phones to text friends than to call them. Fifty-four percent said they text their friends once a day, but only 33 percent said they talk to their friends face-to-face on a dailyRead MoreFitness Industry General Information : Gym, Health And Fitness Club1451 Words   |  6 PagesPersonal Trainer service †¢ Sauna †¢ Meal and beverage Fitness industry trends: †¢ Yoga studio †¢ Technology system †¢ Clean foods delivery †¢ Mobile health applications Sources you used to find this information: †¢ articles and advertisements: Advertising on internet. 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Apps in Managing Work and Personal Life

Question: Discuss about the Apps in Managing Work and Personal Life. Answer: Introduction: Usage of different working skills with the help of supportive apps has all changed the nature of work at the work place (Landy and Conte 2016). Different technological advances to enhance the level of work to create a work life balance have dominated the nature of work. Work and the effect of different apps such as Cloud Computing have all changed the perspectives of a job nature. Moreover, it has created a matter of significant public debate in recent years (Lawrence, Leca and Zilber 2013). Some believe that the work nature is changing rapidly and this has created sufficient reasons for us to feel proud of being the part of such a changing era. However, some believe that the inceptions of technologies at the work place have created a threat to job security by allowing cyber attacks to the private data of the Company (Landy and Conte 2016). The never dying debates on the subject have created ample of curiosity about the implications of these changes on the organizational behaviour (Shore, Coyle-Shapiro and Tetrick 2012). However, implications of such a complicated issue may not find its foothold in front of employees, HRM, leaders and managers. Moreover, the coming future might produce significant implications of the changed nature of work. Implications for Employees There is a framework, which says that numerous forces are driving the nature of work (Shore, Coyle-Shapiro and Tetrick 2012). These forces are effectively bringing the change in the behaviour of employees. Technological advancement and the implementation of the same in various organizations across the globe have brought in a revolutionary change in the nature of work (Stuart et al. 2013). The framework clearly supports the fact that the technological advancement has revolutionized the work nature. The framework seeks to grab on the forces that are driving the inflation in the nature of work in employees. Various external key factors are influencing the nature of work. However, technology comes out as the most effective driving force to the changed nature of work (Blustein 2013). Technology is the one, which has always influenced the nature of work and the past years very efficiently support the fact. In the beginning of the 20th century, the inception of typewriter brought a revolutionary change at that time (Wattis, Standing and Yerkes 2013). It changed the manual mode of data entry to an electronic mode, which helped in reducing the burden from the shoulders of employees significantly. However, the inception of typewriter created the necessity of incepting the relevant knowledge skills in the organization (Levine and Sanchez 2012). It required an additional workforce, which can provide and educate employees on the application of typewriters. It also added an extra burden on the financial part of organizations. The inception of the typewriters has given way to the purchasing of the same in a huge amount to satisfy the need. However, it only covered a notable place in organizations across the globe. Manual working was still in practice but to a reduced level. The invention of computer and the inception of the same in organizations across the globe brought a revolutionary change in the work behaviour of the employees and the organizations (King et al. 2012). The inception of computer across the organizations produced a significant result, which is indeed observable from the open eyes. It created a huge drift in the manual type of working in the organization. Gradually, organizations started to adopt the technology to reduce work errors with efficient work in a comparatively lesser time span (Levine and Sanchez 2012). However, usage of computers has also allowed some unwanted access to the viruses. These viruses are extremely harmful for the organizational operations as it has the potential to corrupt some important files stored in the server. However, with the gradual passage of time, the technology has helped in structuring a force, which can counter the effect of those viruses by enabling the scan mode to check the available virus. These are anti-viruses, which help in finding out serious threats and then destroying them (Wattis, Standing and Yerkes 2013). The technological advancement is again changing its face and has shifted to the cloud computing and many more like this (King et al. 2012). These apps are changing the nature of organizational behaviour by bringing flexibility to the nature of work. Cloud computing is the one of those apps, which is revolutionizing the nature of work. However, few companies are there who have still not adopted the technology. The implementation of cloud computing in some organizations across the globe has brought some significant changes in the nature of work. Cloud computing refers to a process, which enhances the job experience by establishing a remote access in between the remote server and the local server (Levine and Sanchez 2012). It simply narrates the fact that one can handle the project by being anywhere other than the office premise. This is just a matter of building a relationship in between the local servers and the remote servers. The technology has taken the nature of work to a next level where employees can have freedom of working (Levine and Sanchez 2012). Employees can now work from home or from any other place with the help of cloud computing. The pressure of going to the office may minimize to a substantial level. However, technological advancement has also produced threat to the job security and to the confidential data of the Company (King et al. 2012). Cloud computing have widened the scope for the work nature but it has also allowed some serious access to the hackers. Hackers can now illegally establish their access with the confidential data of the Company by just cracking the secret key. It is very easy to conclude about the forces, which are driving the change of work nature. However, it is comparatively hard to calculate the implications of employees with the inception of technologies such as cloud computing in the organization (King et al. 2012). The inception of technologies with the help of apps might potentially give rise to the part timer or a freelancer kind of jobs (Levine and Sanchez 2012). These changes might produce a significant change in the work nature of the employee. Those who are working in the organization as a full time, they might feel fatigue at some point of time due to the workload. They might think of changing their job domain to a freelance kind of job, as it is also a potential source for earning money. However, doing a freelancer job might produce a potential threat to the job security. Organizations offering freelancer job might fool employees by not paying them for their hard work (Levine and Sanchez 2012). Part time job format do provide ample of options to the organizations as it enhances the work domain by adding dimensions with the help of part timers. However, for an employee, the part timer option might not produce a handy result. The process lacks the longevity, as the natures of work do not allow employees to settle with the organizational requirement (Wattis, Standing and Yerkes 2013). They might feel like working just for the sake of money. They might not find sufficient time to make themselves adjustable with the culture o f organization. This is indeed a threat for both the employees and the organization. Implications for the HRM Gradual changes in the work nature of employees have also influenced the work nature of the HRM (Hashim and Hameed 2012). If the implementation of changing technologies has helped them in making their operations easier, it has also added certain burden on their shoulders. The changed nature of work in the organizations across the globe have generated ample of necessity of hiring fresh talents to cope with the changed requirement (Chitrao 2015). Those who are already serving the organization, they need to be trained on the changed nature of operation across the organizations. For this, fresh hiring of the trainers to train the available workforce on the newly incepted technologies, finds a foothold position in the organization (Thite, Wilkinson and Shah 2012). Apart from that, it has also the responsibilities to maintain a work balance in between the various kinds of employees such as full timer, part timer and the freelancer with the help of some ethical guidelines. They need to educate the employees on the adherence of the ethical rules and regulations of the Company. Specifying the roles and responsibilities to various kind of employees also fall under the responsibility of the HRM (Singh and Singh 2013). Nevertheless, it has created ample of opportunities to the HRM. However, there are certain challenges to the HRM, which is about maintaining the diverse work force with utmost success. HRM practices of an organization speak about the quality, which the organization does possess (Kumar 2014). To attain the expected outcome and mitigating any possible challenges have created a potential task ahead of the HRM. Nevertheless, it is an undeniable fact that loads of added responsibilities have provided a bunch of fresh opportunities to the HRM, which might create certain challenges to them (Lilani 2015). However, there are certain opportunities, which the HRM can adopt to tackle with the changed nature of the work. The HRM can indulge them in activities like employment evaluation, which is helpful in analysing the performances. Evaluation process helps in rewarding those employees, who have served the organization with their utmost dedication (Thite, Wilkinson and Shah 2012). This indeed encourages employees for the target achievement. However, this also finds limitations in its application as there are bunch of employees who never take their responsibility seriously. To them, the evaluation program is of negligible significant. Talent acquisition is another approach, which the HRM can adopt to hire fresh and skilled talents to cope with the enhanced work demand (Singh and Singh 2013). Talent acquisition helps in designing the job description in an attractive and educative way, which can provide a perfect glimpse of the requirement (Lilani 2015). This step might help in avoiding bulk falling of aspirants for the interview purpose as the job requirements have clearly been stated in the advertisement. However, this does not hold any guarantee for the success rate in employing the correct set of employees. Implications for leaders and managers Changing nature of work is affecting the management significantly (Hanna and Latchem 2013). It has created the urgency to have a flexible nature to compete with the changing nature of work to produce effective results. The changing nature of work has produced ample of opportunities to the management. However, to capitalise on the generated opportunities is a serious challenge in front of the management (Bagley 2015). There are certain factors, which can produce significant weapon in coping with the increased demand. There is a requirement to define a measurable aims to the stakeholders (Paustian-Underdahl, Walker and Woehr 2014). This might help in protecting any negative outcome of the proposed project. However, a measurable move is tough to define and this might produce an uncalculated result to the management (Higgs and Dulewicz 2016). The changed nature of work adds loads of operations monitoring responsibilities on the shoulder of the management. It creates the necessity of adding some new work force to enlarge the monitoring personals. However, this again produces an added load on the financial department. There are some organizations, which do not believe in additional investment to cope with the changed nature of work. To those companies, it becomes difficult to have an efficient monitoring on the enhanced number of work force. Moreover, changed nature of work might not produce a profitable result in favour of such companies, which have restricted thoughts in making the required investment (Burnes and By 2012). The major problem that lies in front of the management, which wishes to acquaint with the changed nature of work, is to change the nature of those employees who have the tendency to be in the state of inertia (Grossman and Valiga 2016). There are employees who work in organizations just for the sake of earning money. Their stagnant tendency limits the resources for the counter action of the management with the changed work nature. Moreover, a significant number of employees are just wasting their time to earn nothing. They are occupying significant places in organizations. The management has the utmost responsibility to identify such employees who are just wasting positions in the organizations (Grossman and Valiga 2016). The management needs to take serious action against such identified useless employees. However, to trace out such employees is not easy as non-performance in employees may have some other reasons. Identifying non-performers is easy but identifying those who does not wish to perform is difficult. Nonetheless, management have a challenging task ahead and to meet with the increased challenge, it requires a serious action to mitigate the effect (Higgs and Dulewicz 2016). Recommendations: There are few recommendations for the improvement of organizational performance with the changed nature of work. The first point of recommendation is for Employees to produce a sense of responsibility into them towards the organizational values. The changed nature of work create an urgency for employee to acquaint them with the new technologies especially the cloud computing. They can achieve the same with the help of proper training on the application of new tools and the personality development on the ethical guidelines. The second point of recommendation is for the HRM to incept some training programmes into the organizations, focussing on the developmental skills into employees to cope with the changed nature of work. The third point of recommendation is for the Management to provide ample of support to all of the HR programmes with sufficient resources. Training programmes needs encouragement from the management. Management need to support the training programme with sufficient fund to encourage the HRM practices. Conclusion: The ever-changing nature of work affected by several external forces are providing bunch of opportunities to the employees, HRM and the management. However, this has also created significant challenges in front of them to cope with the changed nature of the organizational behaviour. Technological advancements with gradual passage of time have brought up respective revolutions to the organizational behaviour and the nature of work. The invention of typewriter has significantly changed the work nature of organizations. It replaced a notable amount of manual operating in organizations. However, the inception of computer technology in organizations has nullified the effect of typewriter largely. Now, the technology has taken a drastic change by giving birth to cloud computing. Cloud computing has widened the scope for a flexible work nature, which could produce a work life balance. It has enabled working from outside of the organization. However, there are certain glitches in the advancement of work nature. The modernised form of working might also attract some hackers who can actually theft the private data of the organizations. Nonetheless, the technological advancement has not only brought flexibility in work nature but it has also contributed in enhancing the threats for the organizations. Moreover, attracting hackers with the nature of its operation do provide supportive evidence in favour of the fact. The changed nature of work has brought several opportunities for the organization by attracting more dimensional employee to the organization. References: Bagley, C.E., 2015.Managers and the legal environment: Strategies for the 21st century. Cengage Learning. Blustein, D., 2013.The psychology of working: A new perspective for career development, counseling, and public policy. Routledge. Burnes, B. and By, R.T., 2012. Leadership and change: The case for greater ethical clarity.Journal of business ethics,108(2), pp.239-252. Chitrao, P.V., 2015. Strategic HR for sustainable business in technology driven 21st C.Indian Journal of Science and Technology,8, p.69. Grossman, S. and Valiga, T.M., 2016.The new leadership challenge: Creating the future of nursing. FA Davis. Hanna, D. and Latchem, C., 2013.Leadership for 21st Century Learning: Global Perspectives from International Experts. Routledge. Hashim, M. and Hameed, F., 2012. Human resource management in 21st century: issues challenges possible solutions to attain competitiveness.International Journal of Academic Research in Business and Social Sciences,2(9), p.44. Higgs, M. and Dulewicz, V., 2016. Developments in leadership thinking. InLeading with Emotional Intelligence(pp. 75-103). Springer International Publishing. King, R.B., Karuntzos, G., Casper, L.M., Moen, P., Davis, K.D., Berkman, L., Durham, M. and Kossek, E.E., 2012. Workfamily balance issues and workleave policies.Handbook of occupational health and wellness, pp.323-339. Kumar, N.P., 2014. Human resource management in future an obstacle of champion of globalization.Human Resource Management,1(1), pp.49-57. Landy, F.J. and Conte, J.M., 2016.Work in the 21st Century, Binder Ready Version: An Introduction to Industrial and Organizational Psychology. John Wiley Sons. Lawrence, T.B., Leca, B. and Zilber, T.B., 2013. Institutional work: Current research, new directions and overlooked issues.Organization Studies,34(8), pp.1023-1033. Levine, E.L. and Sanchez, J.I., 2012. EVALUATING WORK ANALYSIS IN THE 21 ST CENTURY.The Handbook of Work Analysis: Methods, Systems, Applications and Science of Work Measurement in Organizations, p.127. Lilani, S.V., 2015. Human Resource Management-confronts in the 21st century.The Business Management Review,5(4), p.258. Paustian-Underdahl, S.C., Walker, L.S. and Woehr, D.J., 2014. Gender and perceptions of leadership effectiveness: A meta-analysis of contextual moderators. Shore, L.M., Coyle-Shapiro, J.A. and Tetrick, L.E. eds., 2012.The employee-organization relationship: Applications for the 21st century. Routledge. Singh, H. and Singh, B.P., 2013. Human Resource Management in 21st Century: Emerging Issues and Challenges.International Journal of Organizational Behaviour Management Perspectives,2(2), p.348. Stuart, M., Grugulis, I., Tomlinson, J., Forde, C. and MacKenzie, R., 2013. Reflections on work and employment into the 21st century: between equal rights, force decides. Thite, M., Wilkinson, A. and Shah, D., 2012. Internationalization and HRM strategies across subsidiaries in multinational corporations from emerging economiesA conceptual framework.Journal of World Business,47(2), pp.251-258. 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Introduction to New Venture Development

Executive Summary Poor nutrition leads to obesity which in turn causes illness or even death. According to American Medical Association (AMA), the increase in health related diseases and illnesses have been caused by the increase in obesity and overweight rates. Some of these diseases include: diabetes, cancer, insomnia, heart diseases, and cardicascular disease. An individual’s body weight can be measured using body mass index (BMI). Research has found that, about 20% of adults suffer from obesity having a BMI of 30 or more.Advertising We will write a custom report sample on Introduction to New Venture Development specifically for you for only $16.05 $11/page Learn More More than 30% are overweight with a BMI of 25 to 29.9. Graph 1 shows the obesity and overweight for children between the ages of two and seventeen years in Australia. There is therefore a strong call for involvement to perk up diet and health in order to curb the illnesses associa ted with poor nutrition. Nutritionists have argued that, water, fruits, and vegetables can be used to counteract this problem (Sturm, 2005). The aim of this product is to promote healthy eating while trying to fight with the increasing rates of obesity in both children and adults. It has been noted that, people have forgotten their traditional foods and are now relying on highly processed foods which increase the cholesterol levels in the body. Many nutritionists and doctors advocate for the use of fruits in reducing this problem but we think dried vegetables would also do a recommendable job. This product aims at being the market leader not only in Australia but other parts of the world. It aims at providing the best nutrients in its natural form since it is not processed with chemicals. Since the product is in its dried form, it aims as reaching a big market and can stay for long. It will be available in major outlets where even the rich people (who rely on the processed food) can access it easily. This report focuses on the target market for the product, the quality of the product and how it can be used to prevent obesity in both children and adults. Part one of this report focuses on the product itself, how it is made and the opportunities available. It also focuses on the industry that is responsible for creating the product and the pros and cones of that industry in dealing with the product. Part two dwells on the anticipated (financial) performance. This part focuses on the business model to be adopted for the product, the estimated start-up costs, profits and break-even analysis. This section shows the profitability of this new venture both in the short-term and in the long-term. Part three focuses on target market (in terms of age, social status, and occupation). It also dwell on distribution avenues to be followed. The dried traditional vegetables and orphan crops can be a market leader because they do not have any side effects and they are offered a t an affordable price. They are accessible to virtually anybody and will be provided at strategic points. Part four of this report concentrates forces of competition as described by porter.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also focuses on the other rival firms in the market that may pose some threats in the introduction of the product. Part five focuses of the report focuses on the environmental analysis for the product. This section concentrates on the strengths and weaknesses of the product that makes it suitable for the Australian market. It also gives a summary of the external forces that the product will be exposed to. Finally, this report focuses on the exit strategy that the team plans to adopt. The Product Product Introduction The need for keeping healthy by eating a healthy and balanced diet has made some scientists to come up with food supplements to boost this. Ho wever, most food supplements contain toxic elements that are harmful to the human health. As such, it is important to ensure that the population eats healthy foods that are not toxic. Traditional leafy vegetables are popular for their high nutritional value. The plants leaves are easy to harvest and use as vegetables. Examples of orphan crops include finger, millet, and yams; these are crops that have been neglected for along period of time although they are very nutritious. The advantage of these foods is that they contain high nutrients that have some medicinal value. In addition to that, the traditional vegetable and orphan crops if well preserved can solve the problem of food security that is being experience in most part of the world (White, 2010). This products aims at reducing the high obesity rates that are evident in Australia as it also works as a supplement to the main dishes. This product is provided in its most natural form to ensure that all important nutrients are pre sent for boosting better health. Our team aims at introducing the product to the rich people, the elderly and sick because these people are not very active and take very little exercises. It aims at targeting the rich because; these are people who have been relying on the highly processed food that is becoming a problem to their health (Biggs, 2006). The product will be branded in several colours that symbolize the different elements of the product. For example, national colours will be used to show the origin of the product. Food is a basic need and a right for each individual on the universe, however most people do not have access to nutritious foods and this has facilitated the development of health related complications. The product (dried traditional vegetables and orphan crops), is aimed at helping the larger Australian population that rely on junk foods for their daily meals. The Opportunity There are many opportunities in the market which our team aims to take advantage of i n meeting customers’ needs through the creation of awareness of the new product. These opportunities guarantees successes of the product because issues related to health have remained unsolved for quite some time now. Australia is one of the developed nations and almost all food industries focus on the processed food because of the development in technology.Advertising We will write a custom report sample on Introduction to New Venture Development specifically for you for only $16.05 $11/page Learn More These foods seem easy to make and have been able to attract a wide population. However, they have not been able to solve the health related issues (which is a common problem) and instead they have accelerated them. This has forced customers to incur additional costs as they seek for medical attention. This creates a very good opportunity for the dried traditional vegetables and orphan crops which guarantees sound health. The following table gives a summary of the factors that have created an opportunity for this new product Factor Opportunity Global increase in processed foods available in major outlets where they are accessed by everyone. People are no longer going to the market to purchase foodstuffs as they can get them in the supermarkets in their preserved form. Due to the increased need and demand for processed food. It has proved to be difficult to find a market for the fresh food products. This has resulted in the abandonment of the natural vegetables which contain high nutrients. To satisfy these customers, our product will be dried to ensure that it can stay for a longer period of time and will be available in supermarkets where other foods stuffs are stocked. Most people are busy and hardly have time to do shopping after work. They prefer to shop during the weekends when they are relaxing. Most of the time they will go to the supermarkets because they are assured of getting everything under one roof as comp ared to going to the markets This creates an opportunity for the dried traditional vegetables. By branding them in different colours, they attract the customers’ attention and the content speaks for it self. This ensures that, this product is not swept out by other supplementary products. Good health is currently receiving both national and international attention. Many people have realized that, they are responsible for taking care over their health status and beyond what they can not provide, the government comes in. Dried vegetables and orphan crops would not have come at a better time than this. This product is assured of success because of the national concern of good health. Most international organizations are advocating for the use of vegetables in fighting heart disease, and other chronic diseases (National Institute of Health, 2010). Many international organizations such as the World Health organization (WHO) are fighting against increased obesity rates in Austr alia which has grown at a very alarming rate. This problem is common in children below the age of five years who are likely to develop health complications. To avoid this, these organization are discouraging customers from using highly processed foods and food reach in fats such as pizzas, because they are facilitating obesity in children (Morgan, 2010) Traditional vegetables such as cowpeas bunya nuts and Kakadu plums are the best solution to this problem. They are high in nutrients and contain less fat, if any. These products are also known to assist the white blood cells as they fight with disease causing organisms Powers (2007) noted that, people find it hard to avoid unhealthy foods and it has even become difficult for nutritionist to advice people on which food to take. It is therefore upon the government to ensure that people eat healthy foods. One way would be to raise the taxes on junk foods and make healthy foods (such as vegetables and fruits) available and affordable f or consumption. This is a good opportunity for our dried vegetables and orphan crops because we will be able to purchase them at reduced prices enabling as to offer them to the customers at affordable prices. We are also assured of a ready market because the government is creating public awareness on the importance of organic foods. How will the Product be sold The dried traditional vegetables and orphan crops will be sold in supermarkets which are strategically located in both the urban and rural centres in order to reach a big population. They will be offered at affordable prices because the main aim of the introduction of this product is to promote health to all people. After drying, the product will be packed in small, medium sized and big tins decorated in different colours and with the nutritious values well specified on the tin. They are to be placed alongside other products although the team plans on carrying out a vigorous advertisement to create public awareness. We als o plan to open up a small store in Victoria because most of the target population is concentrated in this area. Start-Up Strategy We understand that, the introduction stage is the most expensive stage in the product life cycle. This is the stage when we expect to create public awareness in all areas. To achieve this, our team plans to take orders from major supermarkets while at the same time use direct sales representative to reach the areas that may not be served by the outlets. We expect our start up costs to be approximately $30, 000 with the advertising budget taking the bigger percentage (about 30%). Vigorous marketing will be carried out in the areas where the target consumers are located for instance, near hospitals, schools and colleges. The team seeks to reach its target population by using printed brochures and small pamphlets that explains what the consumer stands to gain by using the product. The pamphlets will be offered for free for every purchase made. The other perc entage will be used for the production process and to pay human resources. Most of this products will be imported from African for, instance Kenya because they have a wide variety of vegetables which are yet to be exploited. Our work will be to dry and package these products before offering them for sale. Performance and Financials Expected Performance During the first year after the product has been launched into the market, we do not expect to make much sales because the product will be in its introduction stage which needs a lot of advertisement in order to create public awareness on the availability of the product.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of the money collected from sales will be used for further advertisement in order to ensure that, the product kicks off during the growth stage. Since this is a natural product, we expect its sales volume to increase drastically towards the end of the first year so that a lot of profit is collected in the second year of operation. The cost of production depends on the type of vegetable and quantity, but since the product does not go through a lot of process, we expect one kilogram of vegetables or orphan crops to cost about $1.5 and the expected selling price is $3. This means that, our products will earn $1.5 gross profit per every kilogram sold. Some of this profit will be used to cater for the overhead costs while the rest will be saved as retained profits. During the first year, our team expects to sell more than fifty thousand kilograms of dried vegetables and orphan crops fetching close to one hundred thousand dollars as gross profit. This sales volume is expected to incr ease in the second year even though the product is expected to face some competition. During the second year, the product will be differentiated further and packaged in different tins with each tin containing different type of vegetable. Financial Analyses The expected financial performance for the first three years can be summarized in a table as shown below. Year Production cost/kg Selling price/kg Estimated sales (in kg) Gross profit Overhead cost Net profit one $1.5 $3 50, 000 $75, 000 $50, 000 $25, 000 two $1.5 $3 150, 000 $225, 000 $40, 000 $185, 000 year $1.5 $2.5 150, 000 $150, 000 $40, 000 $110,000 As noted earlier, during the first year of operation, we do not expect to make much profit because a lot of money will be used for advertisement. Also the sales are expected to be very low because people will not be familiar with the product. However, in the second year, sales are expected to shoot upwards while overhead costs declines due to reduced advertisement. Wi th time, competition will emerge in the market which is likely to force us to lower the selling price to at least $2.5 in the third year of operation. By lowering the prices we will be able to retain our market share although the overall effect will be a reduction in the profit levels. The product is expected to break even after three years since competition will have risen to significance levels. At this point, the product will be decline stage of the life cycle, instead of allowing the product to die; it will be sold to big companies Business Model The start-up capital will come from members’ contribution (which will be treated as share capital) and contributions from well wishers such as international organizations. Revenue model Having no other products in the market, our main source of revenue will be the sale of our products. With this revenue, we plan to start up other products and services to boost our revenue base and to ensure that our products do not die. Cost mode l Our costs include †¢ Product purchases †¢ Rent for the production centre †¢ Salaries and wages †¢ Transportation of both raw and finished products †¢ Paying contractors †¢ Licensing Market Market segmentation To ensure that our product does not die after reaching the maturity stage, we plan to use the cost leadership strategy. This is a strategy aimed at ensuring that costs remain as low as possible. It is a competitive strategy used by many organizations by giving them a competitive advantage in the market (Hitt, et al, 2009:81). Cost leadership strategy is an indication of how a firm’s theory in successful competition is centred on low costs and prices. It ensures that products of the same value are offered at a lower price in order to attract more customers. By using the cost leadership strategy, we will be able to position the product to target the average customers in the market with little or no differentiation. This strategy uses the lo w-margin high-volume kind of approach. Key areas in cost leadership are: materials, management of logistics and manufacturing. Consumers’ choices are complex and multifaceted. If consumers were concerned only about getting food at the lowest possible price, alternative agriculture would have a hard time taking hold, because industrial-style farming produces food cheaply. Consumers require the source of food that will be of most benefits to their bodies. Vegetables and orphan crops are the only type of food that can satisfy a wide range of consumers’ need. Most of the government health agencies and departments such as World Health Organization (WHO) have been fighting with the growing problem of obesity and unhealthy eating. They have been advocating for a modification in the health program to include more fruits and vegetable. Research has proved that, diets with a bigger portion of vegetables can lower or even prevent some illnesses such as cancer and heart diseases ( World Health Organization, 2004). This is because diets rich in vegetables contain less cholesterol as compared to those rich in carbohydrates or proteins. Obese and overweight people are advised to increase their daily intake of vegetables as this will help them to maintain an incredible figure (Baourakis, 2004). This being the case, our product targets to reach people in hospitals, schools, colleges, and government institutions. By reaching these populations we are assured that our products get to the right people. The elderly people are also our main point of focus because they too need a lot of vegetables to help then in fighting diseases and to grow strong. Vegetables are digested easily and can also be used to clean the stomach. Competition and Risks Being a new product in the market, we are expecting to face some risks and competition although this will not deter us from further production. Having the government fight against junk food by taxing them heavily is a good opportu nity for us and we will take full advantage of it. To be able to survive in the competitive market, we will charge low prices for our products so as to attract a big market. The low cost also gives us a competitive advantage which is a significant entry barrier. By charging low prices, we are able to buy large volumes of goods from suppliers thus we enjoy economies of scale. However, being a cost leader we are prone to face some risks (Hosler, 2008). The first risk is that, in most cases, there is a danger of out competition on the basis of cost. If this happens, the leader will be forced to continuously reduce prices which may not be profitable in the long-term. The other risk is that, the persistent force to cut costs may engrave corners that displease customers because more often than not these low prices will result in the production of poor quality products. Porters’ Five Forces Model Porter developed a structure for analyzing the nature and extent of competition within an industry. His argument was that, in every industry, there are at least five competitive forces which establish the nature of competition within that industry. These five forces apply to our product and are discussed below: Buyer’s bargaining power Buyers have the ability to determine which products will move first and which will not. It is through buyers that a company realizes its competitive advantage in the market. We expect our product to be subjected to the following buyers’ power. †¢ Low switching costs †¢ Buyers are many and are not concentrated This is a weak force since the buyers have limited bargaining power Competitive Rivalry in the industry Within the food industry, there are businesses which compete with each other for the available market share. These businesses either specialize in the production of similar products or differentiated products. This competition is based on: †¢ Low prices †¢ Quality †¢ Performance †¢ High exits barriers †¢ Little product differentiation †¢ High investment intensity Though there are several companies which offer high quality and low cost products, there is still great rivalry in the industry as products are close substitutes to each other. Threat of Substitutes Our product is likely to face many substitutes in the market. Other companies are likely to come up and offer similar products thereby threatening the survival of our product. Threat of entry Dried traditional vegetables and orphan crops product will enjoy the following barriers: †¢ Strong economies of scale †¢ Brand loyalty of customers †¢ Strong capital cost on entry †¢ Legal constraints †¢ Mergers and acquisitions It stands to win over the threat of entry in the market because; the government has put strong entry barriers. Supplies’ bargaining power †¢ Flexibility to the industry’s request †¢ Volume and price provided †¢ Concentrated suppliers †¢ High switching cost The suppliers bargaining power is weak over the buyers’ and could always lower their prices to ensure a share of the buyers’ prospective profit. Environmental Analysis SWOT Analysis SWOT is an acronym for Strength, Weaknesses, Opportunities, and Threats. In order to understand where our product stands in the Australian market, we have first to analyze the strengths and opportunities of the product as well as the threats and weaknesses that the product will be exposed to. Strengths 1. Marketing power growth- strong brand creation through cross-promotion 2. Strategic expansion through customer-focused innovations 3. High turnover growth 4. A strong market strategy 5. Strategically placed to fight competition Weaknesses 1. Low profit margins 2. Lack of a well thought future market strategy Opportunities 1. Increased economic development 2. An unfulfilled customer need 3. Rise in per capita income 4. Increased technological advancement Threats 1. Industry rivalry 2. Entry of new firms 3. Strong government regulations 4. Competition 5. Emergence of substitute products PEST Analysis Political †¢ Free and fair government which promotes equality †¢ Fair Trade Practices †¢ Consumer Protection †¢ Taxation policies Economic †¢ Factors affecting the GDP- for instance employment, inflation, and government spending †¢ More disposable income †¢ Seasonality issues †¢ Developed Australian economy Socio-cultural †¢ Lifestyle trends and consumer preferences †¢ Demographic changes †¢ Increased consumer spending †¢ Multi-cultural society Technological †¢ Innovation capacity †¢ Improved infrastructure †¢ Australia is among the technologically advanced nations in the world The forces described above helps in the determining the market growth (or decline) of our product and the implication of its strategic business unit. If an economic recession occurs, the economic f orces would have a considerable bearing on the future market strategies through ripple effects on the political and socio-cultural factors. Political factors put a restriction on the development of the industry by putting tough taxes and regulation requirements. Australia has been experiencing low tariffs barriers which have led to an expansion in the international trade thereby resulting in increased demand for food products. Australia’s economic growth potential is facilitated by its demographic advantage and could therefore open up opportunities for industry development. Although the Australian economy has been doing well and the future is promising, our product has to overcome some obstacles before it realizes its full potential. First there is the government requirement which it has to adhere to before being allowed to operate, increased capital costs, requirement of skilled labour force, and rivalry from other firms. To add to these risks, the product is not guaranteed of a ready market in the rural areas making it a risky undertaking. Exit Strategy Since we may not be in a position to continue the production of our product because of competition, we plan to sell it to one of the major food industries in the country. Depending on the circumstances, we may even choice to emerge with big grocery firms and continue producing the product. Another option would be to franchise our product so that we maintain our market share and even attract new customers. All this will depend on the performance of the product after three years of operation. Reference List Baourakis, G., 2004. Marketing trends for organic food in the 21st century, Volume 3 Marketing Trends for Organic Food in the 21st Century. World Scientific Biggs, M., 2006. Overweight and obesity in Australia Web. Web. Hitt, M., et al, 2009, Strategic management: competitiveness and globalization: concepts cases. London, Cengage Learning Hosler, A. S., 2008. Assessing retail fruit and vegetables ava ilability in urban and rural underserved communities, Public health research, practice and policy, 5(4): A123 Web. Morgan, C., 2010. Should the government control; what we can and can not eat? Web. Web. National Institute of Health, 2010. DINE Healthy: Diet improvement software Web. Available at:  https://rtips.cancer.gov/rtips/programDetails.do?programId=286002 . Powers, S., 2007. Organic for Health. New York, Sandra Powers Sturm, R., 2005. Childhood obesity- what we can learn from existing data on societal trends, part 1. Public health research, practice, and policy Web. White, Anne, 2010. Why organic Food costs so much Web. Available at:  https://blog.mint.com/trends/organic-food-07082010/ . World Health Organization, 2004. Fruit and vegetable for health, Report of a joint FAO/WHO workshop, Kobe, Japan Web. Available at:  https://www.who.int/dietphysicalactivity/publications/fruit_vegetables_report.pdf . 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